About Us

Electra Reed, M.A., C.E.T. is the owner and director of Electra Reed and Associates, an educational consulting firm based for over 30 years in Greenwich, Connecticut, now with a virtual presence.

Electra was educated at The Chapin School in New York, St. Paul's School in New Hampshire, and holds undergraduate and graduate degrees in psychology from New York University and Columbia University.

Electra advises students and families across the United States and worldwide on strategies for admission at the elementary, high school, and college levels. She and her team assist in managing all aspects of a student’s application, including test preparation, interview preparation, the development of student profiles and most critically, the college essay/personal statement and supplemental essays.

Electra Reed and Associates has consistently enjoyed a 99% admit rate into clients' selective choice schools due to highly personalized strategic admissions planning. All our students' applications are reviewed by a team of educational professionals considered to be the best editors and test prep specialists in the country. Our team works collaboratively to guide the tone and direction of each application ensuring the voice of your student shines through. At the same time, we consider the perspective of an admissions officer, positioning clients for the most optimal outcomes. As Electra likes to say, “There is the standard admissions process, and then there is the strategy behind the admissions process.” Understanding both views creates the strongest applications.

The school application process at all levels is notoriously stressful, but with experienced, customized support we can help you manage it smoothly. Using our sound time-tested principles and the highest ethical standards, we believe Electra Reed and Associates offers you and your family the best quality educational consulting available.